Client: Gazedo’s World
Industry: Personal Driver + Concierge
Project Scope: Brand Identity Design, Print Collateral
Gazedo’s World is a personal driving service that strives to offer their clients a unique experience by providing resources and recommendations for things to do in the Dallas-Fort Worth metroplex.
So… what is a Gazedo? Gazedo is a nickname that was given to Hayden – the owner + driver behind Gazedo’s World – and it stuck! Gazedo’s World was formed when Hayden decided he wanted to show people the world through his eyes.
Gazedo’s World is like a mobile concierge for their clients. When you hop in Hayden’s car, it’s about more than travelling from Point A to Point B. Hayden will strike up conversation, offer information about his favorite local dives, and have you feeling like a local in no time. He has connections with hotels, concerts, events, restaurants, and more – and he’s eager to help you plan your next adventure.
When Hayden came to me, he had already been in business for a few years. He was looking to flesh out his brand to be unique and recognizable, and appeal to his target market of college students, families, and professionals.
We wanted to be sure that the Gazedo’s World brand identity captured Hayden’s positive, approachable, and friendly personality – while also feeling polished and exciting.
We did this by crafting a color palette that felt professional, trustworthy, and fun – using purples, blues, and a pop of red.
One of my favorite parts of this brand is the pinpoint icon. I played with a few different ideas before landing on this one, but I kept coming back to the simplicity of it. Since Gazedo’s World has a variety of different services they offer their clients, we wanted the visual branding to capture the brand’s essence as a whole.
The pinpoint icon says “You are here… where to next?”
Congratulations to Hayden and Gazedo’s World on the launch of their new brand identity design!